Audiences
for Paid Advertisers
Audience management built for performance
Unlock more value from your data
We integrate everything from website interactions and transactions to your pre-defined customer models and cookie banner. This gives us more than 100X data points with 75% bigger opt-in to than your CRM to build audiences with.
Built exclusively for paid media
The audience management platform has been designed from the ground up to specialise in the needs of paid media. Every aspect has been tailored to the unique challenges of channel optimisation and paid media workflow to ensure you get the best results.
Create a future proof strategy
Our technology is cookieless and scales with your business from simple rules to management of offline customer models. Securing your first-party data strategy now and allowing it to grow over time.
Targeting options for every situation
Behavioural audiences lets you target any event on your website, from page visits to different traffic sources, to give limitless flexibility.
Understand how your user engagement can form new opportunities to identify value.
Transaction audience targeting allow you to tap into all the past purchase patterns of your customers. Target by specific products or overall lifetime value to reach your campaign objectives
Attributes allow you to go beyond web analytics and align with your existing customer definitions or defining complex models to match by, these can be connected automatically or by file upload.
With Hybrid audience targeting, combine and test the other three targeting types. Mix and match behavioural and transactions or use A/B testing to split your audience and measure the results.
Integrated with all major platforms
Additional Features
A/B Testing
Overlap Analysis
Offline Attribute Upload
Data Clean Room Enrichment
Traffic Source Targeting
Historical Backdating
Lifetime Value Targeting
