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Why are shareholders going to start impacting advertising?

Why are shareholders going to start impacting advertising? Advertising is on the verge of a major change, and for once

Why use first-party data?

Why use first-party data? To drive your performance To protect against external changes To have an omni-channel strategy Data is

What is a first-party data strategy?

Here at Thirty-One Circles, we do a lot of reading. A common topic on our reading lists is how …

How to use customer lifetime value in your targeting.

Customer lifetime value (LTV) is arguably one of the best ways to think about individuals within …

Getting more value from GA4

Google has long been the market leader in website analytics, helping website owners and advertisers …

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