One of the most frequent questions we hear on audience segmentation is "what is actually possible?".
To help answer this, we have created a guide to give you some general ideas of how you can segment your audience to achieve your goals. Sometimes there are multiple ways to get to the "same" audience, and depending on your own data you might find some of these work better for you, don't be afraid to experiment to find what works.
Please use the options below only as a starting place. The right audience segment combines your goal, your targeting, the final audience size and your wider advertising strategy.
All the audiences below can be remixed, combined, excluded or modified the options are limitless!
