How do you advertise in a cost of living crisis?
How do you advertise in a cost of living crisis? As the reality of a cost of living crisis sets in, advertisers may be feeling concerned about the effectiveness of their campaigns. However, it’s important to remember that people are still spending money, and advertising can still be effective in reaching consumers – but it’s […]
How are shareholders going to change advertising?
How are shareholders going to change advertising? Advertising is on the verge of a major change, and for once we are not talking about cookies! We are talking about the impact of Environmental Social Governance (ESG) reporting. This phrase investors will know all too well but might be new to many in advertising so let’s […]
Why use first-party data?
Why use first-party data? To drive your performance To protect against external changes To have an omni-channel strategy Data is vital to advertising success, it lets you know what has worked and what hasn’t, who to target and who to avoid. It is the effective use of data in advertising that, over the last decade, […]
What is a first-party data strategy?
Here at Thirty-One Circles, we do a lot of reading. A common topic on our reading lists is how ...
The age of lifetime customer value
Customer lifetime value (LTV) is arguably one of the best ways to think about individuals within ...
GA4 – The most valuable tool you get for free
Google has long been the market leader in website analytics, helping website owners and advertisers ...