How do you advertise in a cost of living crisis?
How do you advertise in a cost of living crisis? As the reality of a cost of living crisis sets in, advertisers may be feeling concerned about the effectiveness of their campaigns. However, it’s important to remember that people are still spending money, and advertising can still be effective in reaching consumers – but it’s […]
How are shareholders going to change advertising?
How are shareholders going to change advertising? Advertising is on the verge of a major change, and for once we are not talking about cookies! We are talking about the impact of Environmental Social Governance (ESG) reporting. This phrase investors will know all too well but might be new to many in advertising so let’s […]