Why use first-party data?
Why use first-party data? To drive your performance To protect against external changes To have an omni-channel strategy Data is vital to advertising success, it lets you know what has worked and what hasn’t, who to target and who to avoid. It is the effective use of data in advertising that, over the last decade, […]
What is a first-party data strategy?
Here at Thirty-One Circles, we do a lot of reading. A common topic on our reading lists is how ...
The age of lifetime customer value
Customer lifetime value (LTV) is arguably one of the best ways to think about individuals within ...