A/B testing is one of the best ways to determine the impact of your advertising is having. This form of testing can be used to see the effect of different creative messaging or overall impact of advertising so is applicable to many situations. The basic approach is dividing your audience into two (or more) groups treating the groups differently and evaluating the differences in their performance.
To do A/B testing with Thirty-One Circles, there are four simple steps:
- Create your base audience.
- Create two (or more) Hybrid audiences from your base with different A/B testing groups in each.
- Treat your A/B test audiences differently in your advertising. Expect this stage to take at least a month.
- Compare the results with the audience comparison tool.